About Us

Superfruiter is an AgTech start-up, breeding and commercializing unique personal-sized melons, based on a unique technology while using a traditional breeding method – with no GM nor gene editing.
Superfruiter is premium-branded, meeting the demand from retailers, food service, gourmet restaurants, and catering to the consumer. Developed by the prestigious “Volcani Center”, Israel’s National R&D powerhouse, research is fundamental to our approach.
We invest in scientific inquiry to better understand the complexities of fruit cultivation and to develop cutting-edge solutions that elevate the quality and sustainability of our products.

Partners

Superfruiter has joined forces with COPIA, an Israeli impact fund, and BreedX Ltd, an Israeli Seed Company.

COPIA VC,
an Agri & Food Tech firm

“Volcani Center”, the cucurbit department. Volcani
Center is Israel’s most prestigious government-backed
Agri & Food tech research institution

BreedX – an Israeli Seed Company, specializing
in innovative vegetable breeding and
commercialization

Team Israel

At Superfruiter we are more than a team — we are a family of passionate individuals dedicated to making a positive impact. Rooted in our connection to Mother Earth, we are driven by a shared mission to create meaningful change. With over 50 academic years of combined experience spanning disciplines such as biology, agriculture, chemistry, marketing, finance, and more, our diverse expertise fuels our continuous growth and innovation. Always forward-thinking and sustainability-focused, we blend our love for fruits with strategic thinking to shape a brighter, greener future.